Pioneering Animation in the Middle East

My presentation will be about the process and the challenges that went into making the Middle East’s pioneering animated series Freej. From the design process to the funding requirements to educating the decision makers on the importance of animation in the development of the country’s cultural scene. This was achieved by packaging and presenting culture through cutting edge animation and clearly focusing the show’s messages to targeted audience that could be influenced and who in turn will influence the younger generation of nationals on the importance of maintaining culture in a country that is embracing globalization